How to Start a Small Jewelry Business from Home
Have you always dreamed of owning your own jewelry business? Jewelry is one of the most meaningful fashion accessories. Each piece tells a story and means something to the wearer. Unlike launching your own fashion brand, starting a small jewelry business from home is easier than you think. It doesn’t require a warehouse to hold your merchandise or a significant initial investment.
We’re breaking the process step-by-step on how to start a small jewelry business from home. You’ll learn about choosing a niche and finding a jewelry manufacturer to start creating your products.
Choose your products
Beauty is in the eye of the beholder. If you take a peek into someone’s jewelry box, you’ll find a myriad of different trinkets. Jewelry is one of the largest categories within the fashion industry. Before you start building your small business, you want to determine which products you want to sell.
It’s usually best to choose products you’re familiar with – whether it’s stud earrings or children's silver jewelry. Make a shortlist of the products you would like to offer through your small jewelry business. It’ll make finding a wholesale jewelry manufacturer easier and streamline the buying process.
Develop your brand identity
Once you’ve chosen your products, you can start building your brand identity. If you’re using wholesale jewelry, you want to focus on developing your brand identity to stand out from the crowd. Your brand should be linked to the products you’re planning to sell. If you’re focusing on one product type, like ear huggers, you can incorporate it into your brand name and logo.
Start by choosing a name and building your brand guidelines. While you can evolve these with time, it’s a good idea to start with a professional logo that you can use on your social media and packaging.
Connect with a jewelry manufacturer
When you’ve created your brand identity, it’s time to connect with a jewelry manufacturer. The manufacturer you choose could make or break your business. You want to search for a manufacturer with a track record of delivering high-quality products at an affordable price point.
At ELF925, our minimum order quality is only $99, making us the ideal choice for small and starting jewelry brands.
Thailand is famous for being home to some of the most popular wholesale jewelry brands that use modern manufacturing processes while respecting the timeless craft of jewelry making. You always want to look for a jewelry manufacturer who understands trends and has an evolving product catalog.
As a small jewelry brand, you want an all-in-one manufacturer who can be your go-to for all your product launches and releases. Contact your jewelry manufacturer to find out how to start the buying process. Your chosen jewelry manufacturer may also be able to help you with custom packaging to streamline the process and limit the number of suppliers you’re working with.
Create a space for your jewelry brand
After finding your manufacturer, it’s time to start creating a space for your jewelry brand. It depends on whether you’re looking to create a full-time business or launch your jewelry brand as a side hustle.
If you’re considering a physical store or a studio, it’s time to start considering your options. As a small jewelry brand, you may decide to start by getting a table at a local boutique or reaching out to potential stores that could stock your products.
Whether or not you choose to have a physical store, you need an e-commerce website. We recommend that every small jewelry brand takes advantage of platforms like Shopify and Squarespace to scale their business through online sales.
You can choose to DIY your website using a template or invest in hiring a website designer, depending on your budget. Your website should incorporate your branding throughout to give it a professional and established look. It’s always best to get a custom domain that uses your brand’s name with the relevant .com or .co.uk extension.
Don’t forget to tell your story and include calls to action to help build your customer base and online community. Once you have a space for your jewelry brand, you can start preparing for your launch.
Take high-quality photos for your website
One of the most important things about selling jewelry is getting professional photos. You want to show your jewelry in the best light possible. Instead of relying on stock images, take the time to shoot some of your own. You don’t need a professional camera to get high-quality photos.
Most recent iPhones and smartphones come with 4K-quality cameras that you can use to take videos and photos of your products. Take photos that show the products individually and how they can be styled together.
Natural light is the best choice to show your jewelry in its most authentic appearance. You’ll also want to save these photos to use on your social media and other marketing material.
Develop your e-commerce store
When your photos are ready and have your products on hand, it’s time to launch your e-commerce store. You want your website to be as easy to navigate as possible. It’s a good idea to divide your products into categories and include a search engine on your website.
Each product should have a description that incorporates your keywords and helps to tell your brand story. You can help boost your average order value by recommending products that can be mixed and matched together.
When you’re developing your e-commerce store, you want to think about marketing. Give your visitors an incentive to sign up for your newsletter, like a 10% discount code or free shipping on their first order.
Start promoting your brand on social media
Now, you’re ready to start selling your product. Social media is your best friend for growing your small jewelry business. You want to be on every social media platform – including TikTok, Instagram, and Facebook.
By choosing the right jewelry manufacturer and using social media, you can build a successful small jewelry brand within just a few weeks.
Are you ready to start your journey as a jewelry brand owner? Explore the newest arrivals to our wholesale jewelry range here.
